Link Popularity or Link Building refers to the number of incoming links pointing to your site. Building link popularity is one of the most important and critical aspects of any effective natural search campaign.

Search engines consider your web site to be important if more links point to your site. Google has developed the PageRank system which is based on this logic. A high Google PageRank will not guarantee you the top rankings in search engine results, but having a low Google PageRank for your website will definitely keep you at the bottom of search results.

Search engines view a static link to your website as a "vote" of popularity for your website and quality is better than quantity. Your web site will have a better effect with 5 incoming links from very popular pages, versus 100 incoming links from sites that are not popular.

Link farms and huge link exchange websites are considered SPAM by the search engines, which they see right through. Those days are over and web sites will be penalized if not removed from search engine results.

How does Link Building work?

EKGdesign provides effective link popularity building through the use of placing text link ads on high-quality, high traffic, real web sites. Not only is our link building program a great way of increasing your natural search engine rankings, but our links are a great source of source of targeted traffic.

Your text link ads will appear in an "Advertising Section" or "Sponsored Links" section of popular high-traffic partner websites. They are direct text links to your web page and search engine friendly.

Buying text link ads on web sites with a high PageRank can be costly, but it is well worth it if you want to build your PageRank. Our partner sites have PageRank anywhere from 1-8. All of our text advertising links have a flat monthly fee and your link continues to run no matter how much traffic it produces to your web site.

For more information on building popularity for your web site, please contact us at sales@ekgdesign.com and our link building experts will prepare a recommendation for your web site.

To ensure a successful online marketing campaign, in addition to building link popularity, EKGdesign also recognizes the need for other important components including:

• Search Engine Optimization
• Pay-per-click Campaigns
• Live Submission to Search Engines